Soy Latino TV
 

Soy Latino TV Online Affiliate Kit

Fact Sheet

Soy Latino TV (SLTV) Is a 24/7 Spanish-language channel that serves US Hispanics. SLTV focuses on ethnic characteristics of Hispanics by showcasing content that is entertaining, educational, and cultural, with content sourced from Latin America, emphasizing Latino Pride. SLTV offers engaging and entertaining programming that connects viewers to their countries of origin, with shows on tourism, music, news, art, politics, people, movies, culture, opinions, history, and more. Programming is of an uncompromising quality and is made available in HD, although an operator can provide the network as SD.

Satellite

  • Amazonas 2 transponder 2

  • IPTV: via LTN point-to-point

  • 24/7

  • SLTV transmits in HD with the ability to convert to SD at Head-End

Audience
Hispanic males and females, ages 18-42, with an emphasis on first- and second-generation US residents.

News El Noticiero, Analisis de la Noticia
Food Cocinando Con el Chef Lorenzo
Travel/Culture Las Aventuras, Cara de la Ciudad
Media/Opinion/Politics Planeta Médico
People El Bonche de la Noche, Ruta con Vinil
Sports Lucha Libre
Mini Series La Celestina in NY
Soap Operas La Travesia

Value Proposition

Soy Latino TVThe Hispanic population is not monolithic. Families whose heritage is Mexico eat, shop, buy, and play differently from those who hail from Honduras or the Dominican Republic, or Nicaragua. Much differently. They are devoted to and still buy the brands their parents bought "back home." Their political interests are different. They may feel competitive with Hispanics from different countries.  Latinos come in all shapes and sizes, from a variety of wildly different countries. You can't spot Hispanics just by looking at them—a Latino's family might have been a Native American or may have come from Spain, Africa, China, anywhere. They have in common the "Hispanic heritage" and, usually, the Spanish language. And overwhelmingly, they share a strong commitment to a set of cultural values, including:

  • Strong family bonds – Latinos believe strongly that families should look after each other and that successful individuals should contribute to their family's welfare. It's normal for elderly parents to be cared for by their daughters.

  • Strong cultural identification – Latinos are passionate about their culture and heritage.

  • Religious faith – as a legacy of Spain's colonial heritage, almost all Spanish-speaking countries are strongly Catholic or Christian.

This rich set of cultural values results in a sense of pride in heritage and community. Despite differences, what they have in common is the rallying cry, "Soy Latino!"—I am a Latino. Soy Latino TV's unique selling proposition is its commitment to expressing Hispanic culture, values, tradition, and beliefs through its programming.

Management works closely with a variety of groups, including churches, service organizations, and local community groups, to listen to the needs and wishes of the communities and then reflect those desires in the programming. With nine hours a day of live programming, Soy Latino TV integrates local news, issues, and entertainment with its shows, and product placement is always a revenue-generating option.

Soy Latino TV content is intended to inform, educate, and entertain its audience, which relates to the style and material provided.

All of this converts to a tight, loyal, and engaged audience which can be delivered to advertisers who need to reach these buyers, an audience that is willing to subscribe to a carrier's premium and international channels, an audience that is close-knit and often acts in unison in choosing media sources.

Soy Latino TV contributes real value to your channel line-up.

Programming Grid

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Market Statistics

As everyone knows by now, the US Hispanic market is a hot one, growing faster than any other demographic segment and one that is important for carriers to serve with sensitivity, insight, and variety. Here are some facts about this market that are important to a carrier considering our network:

  • One of every seven people in the United States is of Hispanic origin.

  • Hispanics are not one race, nor do they represent a single ethnic group. The racial and ethnic composition of Hispanics has three major elements: European, African and Native American.

  • The term Latino is another term for Hispanic.

  • The word Hispanic was coined by the Romans in 204 B.C. to identify the inhabitants of the Iberian Peninsula, today’s Spain and Portugal.

  • The term Hispanic was adopted in the United States in the 1970s by the Federal government.

  • Hispanics are the largest minority in the U.S.

  • The U.S. is the fifth largest Hispanic country in the world.

  • Seventy percent of the Hispanic population lives in five states: California, Texas, New York, Florida and Illinois.

  • The state of California has more Hispanics than any other group.

  • There are more than one million Hispanics living in the Northwest.
    Washington state has the highest Hispanic population in the Northwest.

  • St. Augustine and Santa Fe were Hispanic cities founded before Plymouth.

  • Spanish is the fourth-most-frequently spoken language in the world after Mandarin, Hindustani and English.

  • Twenty countries speak Spanish as their first language.
     Source: www.hispanomundo.com and Ramon Canals


Hispanics come from 22 different countries, with the dominant ones being Mexico, Cuba, Puerto Rico, the Dominican Republic, and countries in Central and South America. Although removed from the origins of their culture, Hispanics continue to have a strong attachment to their countries of origin and language. In a recently conducted poll, 83 percent of the Hispanic market said that being Hispanic was important to their identity.

 
 
Latin America 

 

This strong sense of heritage has permeated "mainstream" America, so that, instead of witnessing widespread assimilation, America is experiencing acculturation -- Latin culture, including food, music and entertainment is being preserved, accepted and even emulated by non-Hispanics.

According to a report from Doublebase Mediamark Research, Inc., over 90 percent of U.S. Hispanics rate language as the most important element of their culture to preserve.

Moreover, the commonality of the language creates a bond that surpasses differences resulting from varied country origins. While the use of English has increased over the years, 94 percent of U.S. born Hispanics learn to speak Spanish before they learn English.

Eighty percent of U.S. Hispanic adults speak Spanish at home, of which one-third treat English as their second language. Spanish is expected to continue to be the U.S. Hispanic market’s language of choice for several reasons, including the geographic clustering of the market, which makes it easier to interact without having to speak English, continued immigration as a source of Hispanic population growth, and the proliferation of Spanish-language media.

Source: Allied Media Corp.

Advertising

  • Soy Latino TV offers an average of 9 hours a day of live programming, with the option of product integration

  • SLTV provides 16 minutes per hour of available time

  • 4 minutes per hour devoted to the operator

  • Overnights/infomercial time is 6 hours

  • About 75% of the content is exclusive to SLTV

  • SLTV has programming rights to all platforms, including mobile and interactive

  • SLTV offers local in select markets, regional, and national sales

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CONTACT US
Richard T. Steele
+1 303 807 4658 
richard.steele@soylatinotv.com